ABOUT HAFA CO.
Håfa Co. is a brand rooted in island pride and inspired by the culture of Guam and the heritage of the Chamorro people. Founded by Peter Dela Cruz, Håfa Co. was created with the vision of sharing and celebrating Chamorro culture through custom designs and apparel.
Growing up in Guam as a military brat, Peter experienced many different places, but the values, traditions, and spirit of the islands always stayed close to home. Today, alongside his career as a Subaru service advisor, he channels his creativity into building Håfa Co. — a brand that represents island identity, community, and pride.
Every design from Håfa Co. is inspired by the culture, ocean life, faith, and traditions of the Mariana Islands.
The goal is simple: to keep Chamorro culture alive and to connect people around the world who carry Guam in their hearts.
Håfa Co. is more than apparel — it’s about representing where you come from and sharing that pride wherever you go.
BIBA GUÅHAN
Si Yu'os Ma'åse'
— Håfa Co.
ABOUT THE FOUNDER
PeterJustin Dela Cruz
Born and raised in Guam, I grew up surrounded by the traditions, values, and strong community of the Chamorro people. As a military brat, life meant moving and experiencing different places, but no matter where I went, Guam and my Chamorro roots always remained home.
Today I work as a Subaru service advisor, but my passion has always been creating and sharing something meaningful and to give back to the community. This passion led me to start Håfa Co. LLC
Håfa Co. LLC was created with one goal in mind to spread Chamorro culture through custom designs that represent island pride, heritage, faith, and the spirit of Guåhan and the Marianas. Through apparel and artwork, I want people from Guam and Chamorro communities around the world to feel connected to their roots and proud of where they come from.
Every design is inspired by the culture, ocean life, and traditions of the Marianas. This brand is more than clothing it’s about identity, community, and sharing our story. Spreading Chamorro Culture From Sea To Sea!
BIBA GUÅHAN
PeterJustin Dela Cruz
Founder, Håfa Co. LLC
Outfit Your Team
Custom bulk orders for companies, sports teams, and organizations. Represent your crew with premium island-inspired streetwear.
Custom Branding
Add your logo, team name, or custom designs to premium apparel.
Bulk Pricing
Competitive rates for large orders. The more you order, the more you save.
Fast Turnaround
Quick production and delivery to meet your deadlines.